Types of Phone Numbers for Your SMS Marketing Campaigns
Learn the differences between local numbers, toll-free numbers, and short codes. Understand how each option fits your business needs and...
Discover how to leverage SMS effectively at each stage of the marketing funnel. From awareness to conversion, learn strategies for engaging customers.
We live and work in an oversaturated digital space where customers’ social media feeds are cluttered with ads. As a result, they start to tune these ads out, wasting dollars and bloating budgets.
So how can businesses prevent ad fatigue? SMS marketing.
The number of smartphone users today is 6.648 billion, which translates to 84% of the world’s population, according to BankMyCell. What’s more: data shows we’re connected to our phones more than ever. Americans check their phones 96 times a day – that’s once every 10 minutes, according to research by global tech care company Asurion.
The bottom line?
Brands have to fight to get noticed on social media.
Text messages get undivided attention. That’s why SMS can help you reach your goals at each stage of the sales funnel.
What is an SMS sales funnel? And how can you use SMS at each stage of the buyer’s journey? We’ll answer these questions and much more. Here’s everything you need to know to create an SMS sales funnel that converts.
An SMS sales funnel is the process of leading prospects through different stages of the buyer’s journey on the way to purchase via text messaging.
According to FinancesOnline, texts have a 98% open rate, which gives brands incredible visibility; especially when compared to other channels such as email where the open rate is only 20% on average.
To top it off, 48% of customers prefer to get brand updates via SMS. Unlike other channels with murky regulations, SMS requires consent meaning it’s easy to opt-out, so customers feel in control of which brands can reach them.
While SMS marketing is effective and can help you achieve your business goals, having an organized approach using tailored messages for different sales funnel stages is next-level. Let’s look at the seven benefits of having an SMS sales funnel.
In today’s world, one-size-fits-none. Customers have high expectations, and using a generic approach won’t produce your desired results. Using an SMS sales funnel, you can create a targeted approach for different groups with tailored messaging that resonates with your customers.
Developing personalized text messages for different groups of customers can feel intimidating, but it doesn’t need to be that way. With SMS Autoresponders, you can create automatic text message replies and interact with thousands of customers at scale.
Whether it’s a welcome message for customers who first sign up, a sales follow-up for an abandoned cart, or a thank you message for customers who leave a positive review — automated text message replies ensure that every customer gets a quick response.
With an SMS sales funnel, you’ll get a clear picture of where your customers are in the journey as well as the best time to reach out.
Based on the customer segments and different stages, you can create SMS templates to save time and improve the process of mass business texting. With SMS templates, bulk messages still feel like personalized one-to-one messages.
SMS is a great tool to have in your marketing arsenal. If you already have a sales funnel that includes other channels, SMS marketing can complement them with direct customer communication to help you reach your goals.
The ultimate goal of every sales channel is converting customers. Adding SMS to the mix with different content depending on the stage will pave the way to a purchase. Understanding your prospects’ journey and customizing your SMS approach can be a real game-changer for your business.
Targeting customers with social media ads and not receiving an answer can feel like yelling into the void. However, customers beyond the awareness stage in your sales funnel are more likely interested in getting more information or asking questions. With two-way text messaging, you can instantly connect with customers on a more personal level.
The best part of having an SMS sales funnel is that you can always test, measure results, and optimize the flow. See what resonates with customers, what types of text messages get the most replies, and what tactics excite customers the most. The data from previous outreach can be an excellent foundation for an even better SMS sales funnel in the future.
SMS sales funnels can be extremely effective — especially if you tailor your approach to fit different stages of the buyer’s journey. Here’s how you can get started with specific examples for each stage.
Adam is the Co-Founder of Sakari. Sakari is a business SMS service for sending text message alerts, reminders, events and notifications to customers and employees, wherever they are. Manage your entire business messaging in one location, with unlimited users, branch accounts and integration with over 1,300 applications.
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