SMS marketing involves sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). It benefits your business by providing a direct, personal line of communication to your customers, leading to higher engagement rates and increased sales opportunities.

To build an SMS marketing list, you must obtain explicit consent from individuals before sending them marketing texts. This can be done through opt-in forms on your website, during checkout processes, or via a direct request for consent through an initial SMS. You should always provide an easy opt-out option in every message.

Effective strategies include exclusive promotions, flash sales, personalized discounts, product launch announcements, and reminders for appointments or events. Incorporating a clear call-to-action (CTA) in your messages can significantly enhance response rates.

The best time to send SMS messages varies by audience and industry, but generally, it's advisable to avoid early mornings and late nights. Test different sending times to find what works best for your specific audience.

SMS marketing can complement your email campaigns, social media marketing, and other digital marketing strategies by providing a more immediate and direct form of communication. Use text messages for time-sensitive offers or reminders that reinforce your broader marketing messages.

Compliance with laws such as the TCPA (Telephone Consumer Protection Act) in the US and GDPR in Europe is crucial. These laws require obtaining explicit consent before sending marketing texts, providing clear opt-out options, and respecting privacy guidelines.