Build Your Subscriber List with Text-to-Join

What are Text-to-Join SMS Messages?

Text-to-join messages, sometimes called “text-to-subscribe,” allow customers to opt in to receive your company’s mass texts or emails. These messages are easy for businesses to manage and simple for customers. Text-to-join SMS messages can provide a whole bunch of benefits, including:

Seamlessly Grow Your Contact List
Because new subscribers are added to the texting list automatically, text-to-join allows businesses to manage their subscriber lists more efficiently. 

Simple and Convenient for Your Audience
Text-to-join messages are easy for customers, too. By sending a short keyword to a number, they can subscribe to your list in just a few seconds.

Increase Engagement with Instant Subscription
Texting is one of the most effective marketing strategies, boasting high open rates and click-through rates. And in just a few seconds, customers can sign up for important updates, promotions, or happenings. 

Benefits of Using SMS Text-to-Join

Build a High-Quality Subscriber List
As a business owner, you know the importance of reaching an engaged audience. Because SMS Text-to-Join users have actively opted into receiving your messages, they want to hear what you have to say.

Therefore, they’re more likely to engage with future SMS promotional and marketing campaigns. 

Capture Leads Anytime, Anywhere
Because SMS text-to-join works right from customers’ phones, there’s no limit to where or when a customer can subscribe to your mailing list.

That means more ways to capture leads for business, no matter where your customers are when they think of your business.

Common Use Cases for Text-to-Join

As you’ve seen, text-to-join can be a valuable tool for any business, and Sakari’s flexibility makes it easy to utilize text-to-join in many ways. Here are some of the most common use cases for text-to-join:

• Event Marketing: Notify subscribing attendees about event updates, exclusive offers, or logistical changes. 
• Retail & E-Commerce: Provide a text-subscribers-only discount, encouraging signups while also driving conversions and sales.
• Nonprofit Organizations: Share operational updates, upcoming fundraising events, volunteer opportunities, and donation information.
• Content Creators & Influencers: Invite followers to join an SMS subscriber list to receive exclusive content or early access.

How Does Text-to-Join Work?

Text-to-join is as simple to start as it is for customers to subscribe. Here’s how it works:

Set Up in Minutes

Sakari’s easy-to-use platform makes it easy to set up text-to-join campaigns in just a few minutes. Simply choose the keyword trigger, compose an autoresponse message that gets sent whenever the keyword is received, and then choose the number or shortcode customers will need to text. Getting started is simple and there’s no technical knowledge required. 

Promote Your Keyword Across Channels

After getting your text-to-join campaign up and running, spread the word throughout your marketing channels. Tell customers how to subscribe by posting messages on your social media channels, website, in-store displays, and signage, and adding the code to your customer email list. For more ways to share your code, check out our article on How to Build a Text Subscriber List.

Automatically Send Welcome Messages

With Sakari, you can send auto-reply text messages to your customers as soon as they sign up for your subscriber list. Therefore, take some time to craft an automated message that tells them how much you appreciate their business. If you’ve promised an incentive for joining the list, provide details of the discount or exclusive content here.