10 Ideas to Boost Customer Engagement Through Business Text Messaging

Did you know that on average, Americans pick up their mobile phones 96 times a day? Sure, email marketing continues to be an effective way to communicate with your customers, but business text messaging can take your customer interaction and engagement to a whole new level. By utilizing SMS, your company can get its message across faster and directly in the hands of your subscribers, potential clients, and current customers.

Below, we’ve listed out our top 10 favorite business text message examples to send to your contacts to create the best customer experience.

1) Welcome Message

This one is a no-brainer! If you get a new subscriber or customer coming your way, it’s always a pleasant notion to send them a welcome text message. Common scenarios could include someone becoming a new member of your organization (gym, nonprofit, etc.), signing up for a company newsletter, or registering for a software trial. Whatever the case may be, it’s always excellent business etiquette to acknowledge someone becoming a part of your customer base.

2) Confirmation Message

Whether you’re confirming a reservation, a delivery, or a subscription, there are endless ways to send a confirmation text message— no matter what industry you are in. Some of our favorite confirmation use cases include:

• Upcoming appointment (spa, dentist, tour, etc)
• Hotel reservations
• Restaurant reservations
• Business meeting confirmations
• Order confirmation for a package or food delivery
• Subscription confirmation

A quick confirmation text message can give your customers peace of mind that whatever they signed up for is verified.

3) Appointment Reminder

There’s nothing worse than having someone miss their scheduled appointment because they forgot when it was. With business text messaging, decrease the amount of no-shows you get by sending over a quick appointment reminder 24 hours ahead of time. You can even ask the individual to confirm or reschedule.

4) Schedule a Meeting

If your organization operates on consultations, client meetings, demo schedulings, or something similar, you can easily send a text message to set up a phone call or meeting — and this way you don’t have to worry about any emails getting stuck in someone’s Spam folder.

For example, if someone fills out a form on your website requesting more information, your sales team can use Sakari to receive a form submission notification and then text that contact to see what time works best for them.

5) Happy Birthday

It’s always a nice gesture when someone remembers your birthday. If your organization has customer birthdays on file, you can always send an automated SMS with a nice note wishing them a Happy Birthday— it’s guaranteed to make your customers feel special!

6) Follow-Up Message

Follow-ups can come in many different ways— a follow-up for feedback, to check in with someone, to try and set up a secondary appointment, and more. Sending a follow-up text message gets to your contacts quicker and can most likely result in a faster response rather than sending an email message.

7) Emergency Alerts

We’ve all received the loud alert messages when there’s a flash flood warning, an outage in the area, or an Amber Alert. Text messages can be used to send emergency notifications or alerts to people in certain areas during critical scenarios.

8) Promos and Exclusive Offers

Who doesn’t love a good holiday promo or business coupon? Text your customers when there’s a special company deal going on or send an SMS with a sneak peek on your special Black Friday offers (or any other holiday!)

9) Sweepstakes

Engage your customers and prospects with text-to-win campaigns by utilizing customer contests, raffles, and more. Use text messaging with a keyword to have people enter to win your contest or simply to let people know they’ve won your sweepstake!

10) Text to Donate

Many charity and nonprofit organizations run text-to-donate campaigns. Use automated SMS messages to confirm a donation and say thank you!

Overall, there are endless possibilities and messages to send to your current and prospective customers. Text messaging is becoming a more common tool for businesses and can allow your teams to communicate on a more personal level with your contacts.

If you’d like to give business text messaging a try, start a free trial with Sakari today!