If you're looking for ways to send SMS from HubSpot, you're not alone. More sales, marketing, and customer service teams are turning to text messaging to reach customers quickly and effectively. In this guide, we'll break down how SMS for HubSpot works, the benefits, and how to get started.
Why Use SMS in HubSpot?
Adding SMS capabilities to HubSpot gives your team a faster, more direct way to communicate with leads and customers. Email open rates hover around 20%, but SMS open rates are closer to 98%. When timing matters—whether it's a sales follow-up or a service alert—SMS stands out.
Here's why businesses integrate SMS with HubSpot:
- Instant communication for time-sensitive messages
- Higher engagement rates compared to email
- Enhanced personalization using HubSpot CRM data
- Streamlined workflow automation for SMS campaigns
- Direct two-way conversations for customer support and sales outreach
How SMS for HubSpot Works
SMS for HubSpot requires integrating with a third-party SMS platform that connects directly to your HubSpot CRM. While HubSpot offers limited SMS functionality in some higher-tier plans, these features are basic and lack the robust capabilities needed for comprehensive SMS marketing and customer communication.
What HubSpot offers natively is quite limited:
- Basic SMS notifications in some contexts (Service Hub/Marketing Hub)
- Workflow triggers that can connect to third-party SMS tools
- No built-in two-way texting capabilities
- No SMS number provisioning
- No dedicated mass SMS campaign tools
- No compliance tooling for SMS at scale
This is why businesses partner with specialized SMS providers like Sakari to unlock the full potential of SMS within HubSpot.
Essential Features of Professional HubSpot SMS Integration
When you integrate a robust SMS platform like Sakari with HubSpot, you gain access to:
- Bidirectional messaging - Send and receive texts directly in HubSpot contact records
- Bulk messaging capabilities through HubSpot lists and segments
- Advanced automation within HubSpot workflows
- Real-time contact updates based on SMS engagement
- Comprehensive analytics for message delivery and response rates
- Compliance management with automated opt-out handling
Common Use Cases for SMS in HubSpot
SMS can enhance almost every stage of the customer journey:
Sales Alerts and Follow-Ups Notify leads about new offers, upcoming meetings, or time-sensitive deals.
Marketing Campaigns Send promotional texts, event reminders, or nurture sequences directly from HubSpot workflows.
Customer Support Answer questions, send updates, or resolve issues quickly with two-way texting.
Appointment Confirmations Automate reminders for demos, consultations, or service appointments.
Event Notifications Keep attendees informed with real-time updates before and during events.
Setting Up Professional SMS for HubSpot
Getting started with SMS for HubSpot involves a few key steps. Here's how the setup process works with Sakari's HubSpot integration:
1. Choose a Leading SMS Provider
Select a top-tier SMS provider like Sakari that offers native HubSpot integration. Sakari has been a trusted HubSpot partner from the early days of SMS integration, providing enterprise-grade features and reliability.
2. Install the SMS Integration
Install Sakari's app directly from the HubSpot App Marketplace and connect your accounts through our streamlined setup process.
3. Sync Your HubSpot Contacts
Sakari automatically syncs your HubSpot contacts, making it easy to target the right audience with personalized messaging.
4. Create SMS Templates and Workflows
Build personalized message templates and use HubSpot workflows to trigger SMS sends based on contact actions, lifecycle changes, or custom events.
5. Monitor Performance and Optimize
Track delivery rates, engagement metrics, and responses—all within your HubSpot dashboard with Sakari's comprehensive reporting.
SMS Marketing Best Practices for HubSpot Users
To maximize your SMS success in HubSpot:
- Always obtain explicit opt-in consent before sending marketing texts
- Keep messages concise and valuable to avoid overwhelming recipients
- Include clear opt-out options in every message for compliance
- Leverage HubSpot's personalization tokens to make texts feel more human
- Test send times and frequency to optimize engagement rates
- Use HubSpot's segmentation to target the right audience with relevant messages
Why Sakari is the Top Choice for HubSpot SMS
Sakari offers the most comprehensive SMS integration for HubSpot, designed specifically for businesses that want to maximize their text messaging results. As a long-standing HubSpot partner, Sakari provides:
- Seamless two-way texting directly inside HubSpot contact records
- Full workflow integration with HubSpot's automation tools
- Advanced personalization using all HubSpot contact properties
- Automated compliance management with built-in opt-out handling
- Global messaging support to reach customers in over 200 countries
- Enterprise-grade reliability with 99.9% uptime guarantee
- Dedicated support from SMS experts who understand HubSpot
Start your free Sakari trial today to experience the difference professional SMS integration makes.
Frequently Asked Questions
Q: Can I send SMS directly from HubSpot without a third-party integration?
A: HubSpot offers very limited SMS functionality in some higher-tier plans, but these features lack the robust capabilities needed for professional SMS marketing, customer support, or sales outreach. A specialized SMS platform like Sakari is essential for comprehensive text messaging.
Q: Does SMS for HubSpot support two-way conversations?
A: Yes, with Sakari's integration, you can send and receive text messages directly within HubSpot contact records, enabling natural two-way conversations with your leads and customers.
Q: Can I automate SMS sends in HubSpot workflows?
A: Absolutely. Sakari's integration allows you to trigger SMS messages based on any HubSpot workflow action, including form submissions, lifecycle stage changes, deal updates, or custom events.
Q: Do I need technical skills to set up SMS for HubSpot?
A: No coding is required. Sakari's integration process involves simply installing the app from the HubSpot Marketplace and following our guided setup process.
Q: Is international SMS supported?
A: Yes. Sakari supports SMS messaging to over 200 countries, making it easy to reach your global audience directly from HubSpot.
Transform Your HubSpot Communication with Professional SMS
Adding professional SMS capabilities to your HubSpot CRM can dramatically improve how you engage with customers throughout their journey. With Sakari's proven integration, setup is simple, automation is powerful, and results are measurable.
Ready to see the difference professional SMS makes? Start your free Sakari trial today and discover why thousands of HubSpot users trust Sakari for their text messaging needs.
