10 Essential SMS Marketing Workflows to Implement
Get 10 key SMS workflows to implement in your business. From automation to workflow testing, drive customer engagement and conversions with Sakari....
Learn how to build automated SMS workflows to streamline support, enhance customer satisfaction, and improve your customer service workflow process.
Customer service workflows are the processes that your business follows when managing customer interactions. From support requests to customer queries, these processes detail the steps for managing every interaction consistently.
Many businesses design these support processes with clarity and consistency in mind. However, that doesn't always mean they're particularly efficient.
As a result, overloaded customer service teams often have slow response times. That can lead to overworked teams and frustrated customers.
With automated customer support, however, you can maintain clarity and consistency while significantly increasing efficiency. In many cases, automated customer service workflows can respond to queries instantly.
Plus, automated support agents don't get overloaded. That means your business can manage a high volume of inquiries and juggle follow-ups without creating a backlog.
Here's an example of an automated customer service message. This two-way workflow reminds the customer about an upcoming appointment and requests a confirmation.
Adding SMS automation to your customer service process is more helpful than you might think. Here's how automated workflows benefit your customer support team and streamline your approach:
Curious how automated customer engagement could work for your business? Use these customer service workflows as a starting point.
Use this workflow to confirm you've received customers' support tickets and share additional resources, like your self-service knowledge base.
Example of an initial message: "Thanks for submitting a support ticket [NAME]. We're working on your request. You can expect a response to ticket [NUMBER] by [TIME] on [DATE]."
Example of a follow-up message: "For additional information about our products, shipping information, and return policy, please visit: [LINK]."
Set up a two-way workflow to provide instant responses to FAQs. Allow customers to select questions from a list or send free-form questions.
Example of an initial customer message: "When is your store open this weekend?"
Example of a business's response: "We're open from 10am to 8pm on Saturday and 10am to 6pm on Sunday. Hope to see you then!"
Create this workflow to make it easy for customers to escalate issue resolution and connect with your support team.
Example of an initial message: "Sorry I couldn't answer your question. Would you like to connect with a member of our customer support team? Press Y."
Example of a follow-up message after the contact presses Y: "I'll be happy to connect you, [NAME]. Tap this link to start a video chat with our team: [LINK]."
Set up this workflow to remind customers about upcoming bookings. Request a confirmation to save your customer service team valuable time.
Example of an initial message: "Hi [NAME]! This is a reminder about your appointment with [BUSINESS] at [TIME] on [DATE]. Press C to confirm this appointment."
Example of a follow-up message after the contact presses C: "Thank you for confirming, [NAME]. We'll see you at [ADDRESS] on [DATE] at [TIME]."
Use this workflow to request customer feedback on your company's products or services or on interactions with your team.
Example of an initial message: "We hope you enjoyed your visit to [BUSINESS] on [DATE], [NAME]! We'd love to hear from you. Please share your experience: [LINK]."
Example of a follow-up message: "Thank you for sharing your thoughts about your recent visit with us, [NAME]! As a token of our thanks, here's a code for 25% off your next order: [CODE]."
Create this workflow to keep customers in the loop about their orders after checkout. Share shipping updates and tracking numbers automatically.
Example of an initial message: "Thanks for your order [NUMBER], [NAME]! It will be on the way soon. We'll update you with shipping details in 1-2 days."
Example of a follow-up message: "Your order [NUMBER] has been shipped! Check tracking information here: [LINK]."
Before you enable the automation, take a moment to test it. That way you can avoid creating technical issues that could compromise the customer experience or require additional troubleshooting.
Send the automation to a separate list that only includes you or other team members. As you test, pay attention to the timing, messaging, and logic.
Technically, you can set and forget automated workflows. However, to optimize performance, you should monitor them and check the results regularly.
Look at metrics like engagement and click-through rates. Set key performance indicators (KPIs) for each workflow to confirm they continue to perform as expected.
If workflows don't meet KPIs, identify the pain points and make updates to improve the results. Alternatively, use Sakari's A/B testing tool to try different versions of your workflows to see what works best.
SMS workflows should simplify your support process, not overcomplicate it. As you configure workflows, keep these best practices in mind so you can improve the process for both your team and your customers:
With the right customer service workflows, you can improve your support team's efficiency and avoid overloading your team. By automating key parts of your process, you can also provide faster responses and ultimately improve customer satisfaction.
Ready to see how automated SMS workflows work for your business? Sign up for a 14-day free trial and get started today.
Adam is the Co-Founder of Sakari. Sakari is a business SMS service for sending text message alerts, reminders, events and notifications to customers and employees, wherever they are. Manage your entire business messaging in one location, with unlimited users, branch accounts and integration with over 1,300 applications.
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Get 10 key SMS workflows to implement in your business. From automation to workflow testing, drive customer engagement and conversions with Sakari....
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