Accelerate Sales by Using SMS for Lead Generation
Attract more leads, create more touchpoints, and close deals faster using Sakari’s SMS platform. Capture contact information, nurture prospects, and sell products or services via text.
With a mix of automated campaigns and real-time conversations, SMS lead generation drives high engagement and better sales outcomes for both product- and service-based businesses.
+95%
Sakari SMS messages are opened within minutes
+98%
SMS messages delivered successfully, compared to email's 85% deliverability
+36%
Click Through Rate (CTR) with SMS, exceed email at 3.2%
What Is SMS for Lead Generation?
SMS for lead generation uses text messaging to connect with potential customers and guide them toward a conversion. It gives prospects an easy way to stay in touch with your business, learn about new offerings, and take advantage of exclusive offers.
With SMS messaging, your business can attract qualified leads and cultivate relationships. And with a series of high-impact SMS touchpoints, your business can turn leads into customers.
Why Use SMS for Lead Generation?
Connect Quickly, Convert Faster
Why wait to engage leads? Interact with new leads as soon as they opt in to your contact list.
Create a drip campaign to start providing value and building a relationship right away. Set up a series of touchpoints that organically guide leads to a conversion.
Turn Browsers Into Buyers
Want to convert casual prospects into happy customers? Try an SMS lead generation strategy.
Segment your audience so you can send targeted messages based on interests or location. Build trust and create meaningful interactions by personalizing outreach and follow-ups.
Save Time and Money
Real-time interactions are great for building trust. But not every text needs a manual reply.
Save time by creating automated replies that answer questions instantly. Set specific keywords or behavioral triggers that respond to important messages automatically and consistently.
Measure, Refine, Repeat
Is your lead generation strategy driving the results you want? Use analytics to track outcomes.
Monitor metrics like delivery rates, click-through rates, and conversion rates. Adjust the messaging, timing, and frequency of your SMS marketing campaigns to optimize results.
Use Cases for SMS Lead Generation
From service providers to dining establishments, many types of businesses can benefit from using text message marketing for lead generation. Some of the most popular use cases include:
Real Estate
Use text-to-join keywords to capture leads during open houses or from property listings. Follow up by sharing new listings or open house reminders via text.
Fitness Centers
Create incentives to attract new gym members. Set up automated SMS follow-ups to guide leads from free trials to paid memberships.
Car Dealerships
Capture leads from walk-ins or website visitors. Keep leads updated on new inventory, schedule test drives, and follow up automatically via text.
Car Washes
Encourage customers to subscribe for limited-time promotions. Send text alerts about time-sensitive offers, membership deals, and special perks.
Insurance Agencies
Connect with comparison shoppers before they make a buying decision. Use SMS to answer questions, schedule meetings, and close deals.
Restaurants
Invite customers to sign up for special offers. Drive more business by promoting menu updates, seasonal events, and exclusive offers via SMS.
Launch Your SMS Lead Generation Campaign in 3 Easy Steps
Set Up Keywords
Choose relevant, on-brand keywords for each offer. For example, encourage prospects to text “JOIN” to your phone number to subscribe to your list.
Automate Follow-Ups
Create a series of automated messages with helpful information, links, or next steps. Use these touchpoints to engage with leads over time and guide them closer to a conversion.
Engage and Track Results
Reach out to leads with personalized messages or promotions. Invite them to respond and keep the conversation going. Rely on Sakari’s analytics to track performance and optimize your strategy.
Why Choose Sakari for SMS Lead Gen?
Sakari is the trusted text messaging provider for thousands. Here’s why businesses of all sizes choose Sakari for lead generation:
User-Friendly Setup
Skip the overcomplicated onboarding. Launch your first lead gen campaign in minutes with Sakari’s user-friendly platform.
Custom Keywords
Get more leads and optimize campaign results. Choose on-brand keywords to attract and engage leads with Sakari.
Automation Features
Stop replying to every text manually. Automate follow-ups and nurture sequences to save time and be more consistent.
Seamless Integrations
Connect your lead gen tool to your tech stack. Sakari integrates with your favorite CRM, sales, and automation tools.
Data Security
Protect sensitive information. Sakari adheres to SMS regulations and uses the latest security and compliance standards.
Dedicated Support
Get help when you need it. Access Sakari’s expert assistance so you can get the most out of your lead gen campaigns.
“SMS is truly the simplest way to get participation from a busy client type.
Sakari has allowed us a highly scalable, engaging, and powerful way to connect with customers, store structured data, and bring transparency across teams. We've never been closer to our clients!”
Paul Wurth
Head of Sales, RenoRun Inc.
SMS for Lead Generation FAQs
What is SMS for lead generation?
SMS for lead generation uses text messages to build relationships with qualified leads. By creating a series of SMS touchpoints, you can guide prospects toward a conversion.
Why should I use SMS for lead generation?
SMS is known for its high open rates, excellent engagement, and easy accessibility. By texting leads regularly, you engage with them, share helpful information, and build trust.
How can I measure the success of my SMS lead generation campaigns?
Sakari offers advanced analytics to measure the success of every campaign. Check delivery rates, engagement rates, and response rates in real time—and use them to improve results.
Can I integrate SMS with my existing software?
Yes, Sakari integrates with popular CRM, customer support, and communication tools. You can easily sync SMS data with customer data to keep all your records updated.
What types of businesses can benefit from SMS lead generation?
From product-based businesses to service-based organizations, companies in almost any industry can benefit from using SMS in their marketing strategy. It’s ideal for attracting leads, cultivating relationships, and converting new customers.
How does SMS lead generation compare to email or phone-based lead generation?
For most businesses, SMS is a superior lead generation channel. SMS campaigns typically have higher open rates than email. They’re also more cost-effective and easier to scale than phone calls.
Can I use SMS to generate leads for seasonal sales or promotions?
SMS is an ideal communication channel for seasonal businesses to generate leads. Invite prospects to opt into your list to send them limited-time promotions and exclusive offers.
Can SMS be used for B2B lead generation as well as B2C?
Yes, SMS campaigns work just as well for B2B marketing and sales teams. Because B2B sales cycles tend to be longer, text messaging offers a cost-effective way to nurture leads.
Can I use SMS to re-engage leads who have gone cold?
Yes, you can use SMS to reconnect with leads and share information that’s helpful for their customer journey. However, you can’t text leads who have unsubscribed from your list.
Goodbye isolated communication.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.
Goodbye isolated communication.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.