RenoRun: SMS Campaigns Improve Customer Engagement

RenoRun is changing the construction material delivery game for residential contractors. With locations in Canada and the US, RenoRun sources and delivers the essential construction materials right to the job site in as little s two hours. RenoRun is the first company of its kind to offer an easy-to-use app, simple pricing, monthly membership saving, and 100% guaranteed quality.

Paul Wurth, Head of Sales, outlined how the fast-growing business utilizes Sakari’s SMS campaigns with HubSpot to encourage interaction and engage with customers at a more accelerated level.

The Challenge

RenoRun primarily communicates with prospective and current customers for sales purposes and mass broadcast announcements such as product updates, company promotions, NPS surveys, and more.

Before discovering Sakari’s SMS platform, the sales team was consistently experiencing low participation rates from customers when sending out mass email campaigns, especially for NPS surveys. The lack of customer feedback and engagement rates affected the organization’s understanding of certain data needed to maintain customer satisfaction and overall company success.

“We’re seeing more and more clients preferring text messaging as a communication channel nowadays. With only phone calls and emails, it was becoming nearly impossible to reach them or have successful follow-ups from our teams,” said Wurth.

The Solution

The business quickly grasped the concept that their clients preferred SMS over other types of communication, but there was no solution in place to successfully do so—especially at a mass level. The sales and business development teams concluded that RenoRun needed a scalable platform that would allow them to reach customers more effectively than just phone calls and email marketing.

After conducting extensive research for the right solution, the business decided to try Sakari because of its integration functionality with HubSpot’s CRM, which was already being used internally.

The Results

By implementing business text messaging campaigns with Sakari, RenoRun has seen a 30% improvement in engagement rates from their customers when it comes to responding back to promotions and NPS surveys. As a result, the organization has been able to analyze those responses and in turn, establish successful strategies to help drive increased client satisfaction and retention.

With the ability to send bulk SMS directly from HubSpot using automated workflows, RenoRun now has full visibility into contact data and conversations in one unified location. Not only has the Sakari integration simplified customer management and internal processes for sales and business development, but it has undoubtedly encouraged customer interactions and relationship-building.

“SMS is truly the simplest way to get participation from a busy client type. Sakari has allowed us a highly scalable, engaging, and powerful way to connect with customers, store structured data, and bring transparency across teams. We’ve never been closer to our clients!” said Wurth.

Additionally, RenoRun has integrated Sakari with their Slack communication channel to receive SMS notifications in real-time, ensuring they never miss the opportunity to connect with their contacts.