An SMS campaign is a marketing strategy that uses text messages to communicate promotional offers, updates, or automated notifications to a targeted group of customers.

SMS campaigns offer high open rates, instant delivery, and direct engagement with customers, making them highly effective for time-sensitive offers and personalized communication.

Automated SMS campaigns are commonly used in eCommerce for flash sales or special offers, providing discount codes, and sharing details on new product or service launches. 

SMS marketing messages can also be used for cart abandonment reminders, post-purchase follow-ups, and personalized upsell or cross-sell offers, with the options being endless for how businesses can engage their audience and streamline communication.

Key strategies include collecting phone numbers via email, web, or social media campaigns, segmenting your audience, personalizing messages, ensuring compliance with regulations (e.g., opt-ins), and optimizing timing for sending texts.

Before starting with an sms marketing platform, understand your target audience, secure consent, establish clear goals, and integrate the text campaign with other communication workflows for maximum impact.

SMS campaigns are a marketing tool that complements other marketing channels by providing direct, real-time communication, boosting engagement for email marketing, social media, and paid ads. They can reinforce key messages, promote special offers, and create a cohesive, omnichannel experience that drives conversions across touchpoints.

We have monthly subscription plans that start at $16 USD. Please see our pricing page for more information on our plans. 

We offer a 14-day free trial plan with $5 USD of messaging credits. You can try out all the tools and features—no credit card is required to get started.

Yes. We support two-way MMS (image) messaging in the United States and Canada. 

MMS messages are priced at a $0.02 USD premium to whatever plan rate your account is on. For example, if you're in the Starter plan with a rate of $0.032 USD per segment in the United States, an image message would be $0.052 USD.

In addition to sending the image, MMS have the advantage of increasing your available character count limit to 1,600 characters (compared to 160 typically for SMS). Accordingly, you can send longer text messages without incurring multiple segments.

The phone number options that your messages are sent from vary based on each country.

In the United States and Canada the primary phone number options are:

• Sakari Provided New Numbers - Sakari-provided local or toll-free phone numbers. Inbound calls can be forwarded to a number of your choice.
• Your Existing Numbers - Sakari can send from most VOIP and landline numbers by text-enabling your existing landline or VOIP phone number.
• Dedicated Short Codes - Sending from a dedicated short code. Please contact us at help@sakari.io for more information.

In most other markets the typical options are:

• New Local Mobile Numbers - Sakari-provided country-specific local phone numbers. Typically inbound calls can be forwarded to a number of your choice.
• Dedicated Alphanumeric Sender IDs - Alphanumeric Sender ID allows you to set your company name or brand as the Sender ID and send one-way SMS messages. Learn more about Alphanumeric Sender ID Requirements.