SMS Seasonal Promotions for HVAC Companies
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Why SMS Seasonal Promotions Messages Matter
SMS Seasonal Promotion Templates
How Sakari Helps Automate Seasonal Promotions
HVAC service demand follows a predictable pattern: homeowners ignore their systems until the first hot day or freezing night, then panic when equipment fails during peak season. The result? Your phone rings off the hook during emergencies while profitable maintenance appointments sit empty during shoulder seasons. SMS seasonal promotions flip this script by filling your calendar with preventative service before breakdowns happen—and keeping revenue steady year-round.
Here's what most HVAC companies get wrong: they wait for customers to call instead of proactively reaching out when systems need attention. But your customer database is full of people who will need spring AC tune-ups, fall furnace checks, and filter replacements. A timely seasonal promotion via text transforms past customers into scheduled appointments, prevents emergency breakdowns, and smooths out the feast-or-famine revenue cycle that crushes cash flow.
Messaging Templates
Save time and stay consistent with customizable SMS templates, making it easy to send professional messages at scale."
Goodbye isolated interactions.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.
Goodbye isolated interactions.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.
Why SMS Seasonal Promotions Work for HVAC Companies
HVAC maintenance isn't top-of-mind for most homeowners until something breaks. But everyone knows they should get tune-ups—they just need a reminder and an easy way to schedule. SMS promotions land directly in customers' pockets with an offer they can act on immediately, filling your schedule with profitable maintenance work before your competitors' emergency calls start rolling in.
Benefits of texting seasonal promotions:
- 97% open rate = your offer gets seen, not buried in email
- Fills slow season calendars = steady revenue instead of feast-or-famine
- Prevents expensive breakdowns = customers save money, you build loyalty
- Higher response rates = text promotions convert 10x better than email
- Targets past customers = reach people who already trust your work
When to Send SMS Seasonal Promotions for HVAC Service
Smart seasonal timing captures customers before competitors do. Here's when to promote different HVAC services:
Spring AC Tune-Up Promotions (March-April)
"Spring is here! Beat the summer rush with Arctic Air's AC tune-up special: $89 (reg. $129). Schedule now before the heat hits: [Link]"
Fall Furnace Check Promotions (September-October)
"Winter is coming! Arctic Air's furnace tune-up special: $79 gets your heating system ready for cold weather. Book today: [Phone]"
Peak Season Emergency Availability (June-August, December-February)
"AC emergency? Arctic Air has same-day availability today. Don't suffer in the heat—we'll get you cool fast: [Phone]"
Filter Replacement Reminders (Quarterly)
"Time for a fresh filter! Arctic Air customers get $10 off filter replacement this month. Better air quality starts here: [Link]"
New System Promotions (Spring & Fall)
"Thinking about replacing your old AC? Arctic Air's spring special: $500 off new system installations + 0% financing. Free estimate: [Phone]"
Maintenance Plan Enrollment (Year-Round)
"Join Arctic Air's VIP maintenance plan: 2 tune-ups/year, priority service, 15% off repairs, and no overtime fees. Only $199/year: [Link]"
Automate Seasonal Promotions with Sakari
With Sakari, you don't need to manually send promotional texts every season. You can trigger SMS seasonal campaigns automatically using SMS Autoresponders and Workflows.
Whether you're using ServiceTitan, Housecall Pro, Jobber, or another CRM, Sakari makes it easy to:
- Schedule seasonal campaigns weeks in advance
- Segment customers by equipment type (AC-only vs. furnace-only vs. both)
- Target customers based on last service date or maintenance status
- Track promotion response rates and booking conversions
- Send follow-up reminders to customers who opened but didn't book
Example: March 1st triggers spring AC promotion → Sakari sends texts to all customers who had AC service in the past 2 years → Customers who click receive follow-up reminder 3 days later → Booked appointments automatically removed from follow-up sequence.
Fill Your Calendar Before Emergencies Fill Your Voicemail
HVAC companies that wait for customers to call leave thousands in maintenance revenue on the table every year. With Sakari, you can automate seasonal promotions that proactively fill your schedule with profitable tune-ups, reduce emergency breakdowns, and turn one-time customers into year-round maintenance plan members.
Start promoting smarter today.
FAQs About Seasonal Promotions
When should I start promoting spring AC tune-ups?
Start in late February or early March—before the first heat wave and before customers start calling competitors. Early birds fill your April calendar.
How often can I send promotional texts without annoying customers?
4-6 promotional texts per year is appropriate: spring AC special, fall furnace special, filter reminders (quarterly), and occasional emergency availability updates.
Should I offer discounts in seasonal promotions?
Discounts work, but emphasizing benefits matters more. "Beat the summer rush" and "avoid expensive breakdowns" drive action even without steep discounts.
Can I target specific customers for specific promotions?
Yes. Sakari lets you segment by equipment type, service history, and location. Send AC-only promotions to customers without furnaces and vice versa.
What's the best day and time to send seasonal promotions?
Tuesday-Thursday mornings (9-11 AM) and early evenings (5-7 PM) see highest engagement. Avoid Mondays (too busy) and weekends (lower urgency).
Should I include pricing in promotional texts?
Yes, when offering a special. "$89 AC tune-up" performs better than "special pricing available." Clear pricing removes friction and drives bookings.
How do I track which promotions drive the most revenue?
Use unique booking links or phone numbers in Sakari campaigns. Track clicks, calls, and completed bookings to measure ROI by season and offer.
Is this TCPA compliant?
Yes, as long as customers have opted into text communication. Sakari helps you manage compliance and opt-out preferences automatically.
Goodbye isolated interactions.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.
Goodbye isolated interactions.
Hello Sakari.
Where every message meets its perfect match, right when it matters most.