Results
Using text messages in your marketing strategy, you include a channel that can be highly personalized. You can segment your SMS messages based on behavioral data, demographics, and psychographics. This provides your leads with a better, more targeted experience.
This in turn improves their engagement. Response rates for text messages are 45%. This is why 80% of marketers say that SMS performs better than other communication channels.
Your potential customers will feel that you’re talking specifically to them, bringing them recommendations of things that they like and would like to own, and they’re more likely to engage with your text messages. They will probably click on links that you send them, and since the items are relevant the likelihood that they will convert and make a purchase is much higher.
Finally, it’s an efficient channel for you, the marketer! With SMS marketing, you can set up all your texts within workflows and include triggers. That way they’re sent automatically at exactly the right moment. You don’t have to continually set up new campaigns, you just need to check the results and make adjustments when needed.
