Sakari was born from the need to help teams send personalized SMS messages quickly and reliably at scale.
Sakari expanded through powerful CRM integrations, automation, and enterprise-grade messaging workflows.
Sakari has evolved into a flexible communications platform built for omnichannel engagement worldwide.
OUR ORIGIN
Chris and Adam met through their wives, who both worked at Facebook. At a friend's wedding they made a simple agreement: if the right idea appeared, they would build something together.
A few years later, it did.
Adam had previously built and sold an eco-friendly moving box company to one of the largest moving & storage companies in California. While working with them, he observed a frustrating operational challenge. Dispatchers spent hours recording individual voicemails to inform workers where to go and when to arrive.
There was no scalable way to personalize messages or track responses.
He recognized automated SMS could solve the problem instantly.
So he called Chris.
The first product
So they built a tool. Take CSV input. Generate personalized messages. Send them instantly. Capture every reply. Reschedule for any gaps.
What once required hours and hours of manual phone calls became a simple automated workflow. Crews confirmed assignments faster and dispatch teams finally had real visibility into confirmed schedules.
That simple solution revealed something bigger. Many businesses had the same communication challenge.
ONE MOMENT
In 2018 a customer asked Sakari to integrate with HubSpot.
They wanted to send SMS directly from CRM workflows and trigger messages based on customer activity. Chris and Adam built the integration for that single customer.
Being one of the original SMS tools available in the HubSpot marketplace, installs quickly followed.
Sakari quickly became and remains today the most downloaded, #1 SMS provider for HubSpot and a Premier Partner in their Technology ecosystem.
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WHAT'S NEXT
SMS is our foundation, conversations are our future.
Since then, Sakari has scaled into a global messaging platform with deep integrations across tools including HubSpot, Pipedrive, Slack, and ActiveCampaign. Today, we power tens of millions of messages every month for businesses around the world.
Now, we’re expanding beyond SMS into a true omnichannel platform. With WhatsApp and additional channels coming soon, we’re building for more flexible, connected communication across every touchpoint.
Our focus remains the same: help businesses create faster, more meaningful conversations. Everything we’re building is designed to make communication simpler, more scalable, and ready for what’s next.
Sakari is built by a small, focused team that believes great communication drives great businesses. From San Francisco to customers around the world, we work closely with the companies using our platform to continuously improve how businesses connect with people.
