HubSpot SMS Integration Built for Your CRM

It's easy! You'll need both a HubSpot and Sakari account. You'll link them both together, which takes only a few minutes and doesn't require any coding. 

We've outlined the steps to set up the integration here.

Yes, create fully automated SMS campaigns in HubSpot through workflows that trigger personalized text messages based on contact properties, form submissions, deal stages, or any HubSpot event without manual message sending.

HubSpot SMS automation enables sophisticated messaging sequences including lead nurture campaigns when contacts enter specific lists, appointment reminder workflows triggered by meeting bookings, won deal notifications celebrating closed sales, form completion acknowledgments responding instantly to submissions, and task-based follow-ups ensuring timely customer communication.

Build workflows using HubSpot's visual workflow editor with SMS as an action step alongside email, task creation, and property updates. Personalize messages using HubSpot tokens pulling contact names, company details, deal values, or custom properties. Set delays between messages, add conditional logic branching conversations based on contact attributes, and pause workflows when contacts reply, creating intelligent automated campaigns that feel personal.

HubSpot SMS integration through Sakari supports messaging in nearly 200 countries, enabling global HubSpot users to text customers worldwide from the same integrated platform without geographic restrictions or separate international tools.

Send SMS to contacts in the United States, Canada, United Kingdom, Australia, France, Spain, Brazil, Japan, and nearly 200 other countries directly from HubSpot workflows and contact records. Per-segment pricing varies by destination country, providing transparent international messaging costs without hidden fees or limited country lists common with other HubSpot SMS providers.

Local phone numbers are available in major markets including US, Canada, UK, France, Australia, and dozens of other countries, ensuring messages appear local to recipients. In markets without local number availability, alphanumeric sender IDs display your business name instead of a phone number, maintaining professional brand presentation across global communications.

We support the use of alphanumeric sender IDs.

Alphanumeric sender IDs work in many international markets including UK, Europe, Middle East, Asia, and other regions where carriers support this format. Messages appear from your company name like "YourBrand" rather than a random phone number, improving brand recognition and message credibility. This proves especially valuable for marketing campaigns, appointment reminders, and transactional notifications where brand identity matters.

Note that alphanumeric sender IDs are one-way only; recipients cannot reply to messages sent from alphanumeric IDs. For two-way conversations, use traditional phone numbers instead. The integration allows mixing sender types within the same HubSpot account, using alphanumeric IDs for broadcast campaigns and phone numbers for conversational messaging based on use case requirements.

Yes, obtain dedicated phone numbers for HubSpot SMS messaging, providing consistent sender identity for your business communications and enabling two-way conversations where contacts save your number and reply anytime.

Dedicated numbers are available in 50+ countries including the United States, Canada, United Kingdom, Australia, France, and other major markets. Each Sakari plan includes one free number in the US, Canada, UK, or France, with additional numbers available for purchase. These numbers become your business texting identity, appearing consistently in customer conversations and building familiarity over time.

Inbound messages appear in HubSpot contact records automatically, creating new contacts when unknown numbers text your business. This bidirectional capability enables ongoing customer relationships where conversations continue naturally without requiring new number authentication for each interaction.

Yes. We support two-way MMS (image) messaging in the United States and Canada.

MMS messages are priced at a $0.02 USD premium to whatever plan rate your account is on. For example, if you're in the Starter plan with a rate of $0.032 USD per segment in the United States, an image message would be $0.052 USD.

In addition to sending the image, MMS have the advantage of increasing your available character count limit to 1,600 characters (compared to 160 typically for SMS). Accordingly, you can send longer text messages without incurring multiple segments.

The free trial includes full HubSpot SMS integration access with workflow automation, two-way messaging, contact record SMS modules, and 100 complimentary message credits to test capabilities before committing to paid plans.

Trial users access all integration features including automated workflow triggers, personalized message templates using HubSpot tokens, two-way conversation capabilities, MMS messaging in supported countries, dedicated phone number assignment, and complete message history syncing between platforms. This comprehensive access enables thorough evaluation of how SMS enhances existing HubSpot processes.

The 100 message credits provided cover testing automation workflows, sending sample campaigns to contact lists, and experimenting with two-way conversations to understand integration value. No credit card is required to start the trial, and accounts automatically convert to free plans after trial expiration, preserving integration setup and conversation history without forced upgrades.

An SMS message segment is a 160-character unit that determines message costs, with standard messages fitting in one segment and longer messages automatically splitting into multiple segments charged separately.

Character counting differs between standard text and special characters. Standard GSM characters including basic letters, numbers, and common punctuation fit 160 per segment. Messages containing emojis, accented characters, or special symbols use Unicode encoding fitting only 70 characters per segment. The platform automatically calculates segment counts and displays totals when composing messages in HubSpot.

Messages exceeding single segment limits split automatically with recipients receiving them as one continuous message on their phones. A 200-character message costs two segments, a 400-character message costs three segments, and so on. Concatenated messages reassemble seamlessly on recipient devices, maintaining readability while costing multiple segments based on total length.