Behind every effective sales organization is a robust, evolving enablement strategy to ensure reps are productive and effective. Well-rounded sales enablement strategies address lead generation and qualification, content development and organization, analytics, and professional development.
Every sale begins with an interaction between a seller and a prospect.
These interactions can driven by the seller (aka “outbound”), such as cold calls and emails using paid lead lists, email marketing blasts, traditional mailings, and more. They can also be inbound and driven by the prospect, such as visits to your website through organic search, programmatic ads, or social media marketing.
However the customer journey begins, sales reps need the right tools to keep conversations going. SMS messaging is a highly effective sales enablement tool, whether those conversations are one-to-one or one-to-many.
Cold calling and email marketing remain effective for specific situations, so don’t abandon them completely. However, including bulk SMS in your strategy is necessary for modern sales organizations.
Here’s why.
Ready to complete your sales enablement strategy and drive more revenue? Learn more about Sakari’s comprehensive business text messaging service or test out text messages for your marketing or sales needs for 14 days.