Text To Give Campaign for Non-Profits: How To Guide

A Text To Give campaign is a way to request donations for your non-profit organization using text messages. The text messages are typically sent through a business text messaging software program like Sakari.

 

The benefit of using messaging programs like Sakari is that it’s easy to send out thousands of personalized messages quickly, they don’t take a percentage of your donations and it costs just pennies per text message to send. It’s easy to add your donors to the messaging system and send personalized messages.

 

Typically the text message will include a link to the non-profits website on a donation page, or directly to a donation page (e.g. PayPal). Getting a nonprofit text messaging donation campaign setup is easy, is this tutorial we’ll walk you through the steps using the Sakari text messaging system in less than 10 minutes.

 

  

Setup a Text Donation Campaign on Sakari

In this tutorial, we’ll walk through how to create a Text to Give campaign using the bulk text messaging software from Sakari.  

  

Step 2 – Add Your Contacts (Donors/Volunteers)

Add your contacts (existing and desired donors) to the system. You can do this individually, one-by-one, but we recommend doing this using a bulk upload process or API connection.

 

Using the bulk upload process, you can upload an Excel spreadsheet of your contacts from your donor’s database using the upload process and add thousands of contacts in seconds.

 

Alternatively, you can also use the SMS API to integrate directly to your system and have a permanent link between the two systems.

 

 

  

Step 3 – Create Your Message

When creating your message, you have the choice of either send each contact the same message without any personalization, or you can personalize each message using wildcard fields.

Using the wildcard option, your contacts data is automatically inserted in to each message based on a message template that has been predefined.

Here is an example message template of each type:

Standard Message Example

“Hello thank you for supporting the Northwest Animal Fund last year. It would be great if you continue your support this year, please click here to donate: [www.website.com]“

Wildcard Message Example

“Hi [FirstName] thank you for supporting the Northwest Animal Fund with your donation in [DonationMonth] last year. It would be great if you continue your support this year, please click here to donate: [www.website.com]“

 

Step 4 – Send Your Message

Messages are sent using a campaign. When creating a new campaign, you have three different options to select when your message will be sent. We recommend using one of the first two options.

Your message can be sent instantly using the “Manual” method, or scheduled for future delivery using the “Schedule” option.

On the settings page of both Manual and Scheduled campaigns you’ll be able to filter who will receive the message, what message is sent and if you want an emailed report with delivery statistics of your distribution.

Click “Save” and your campaign is setup. When the messages are triggered for delivery, thousands of text messages will be sent to your selected contacts, wherever they are.

 

 

 

Step 5 – Track Responses and Message Statistics

After your messages have been sent you can track responses and respond in real-time in the Sakari conversation tracker. Overall message statistics can also be tracked to see what has been delivered.

That’s it! Your text messages will go out instantly directly to your contacts.